FirstBank Nigeria Recruitment – Head, Other Asset & Liability Products


FirstBank Nigeria Recruitment – Head, Other Asset & Liability Products FirstBank Nigeria is calling on suitable and qualified applicants to apply for the position of Head, Other Asset & Liability Products in the bank.

Job Description

Primary Location: NG-LA-Lagos Work Locations: Cards & Channels Head Office 35 Marina, Lagos Schedule: Regular Shift: Standard Job Type: Full-time Day Job Organization: FirstBank Nigeria

Job Objectives

  • Create a value proposition for non-salary individuals such as self-employed and other upcoming individuals.
  • Management and design of scoring algorithms for digital lending to these segments.
  • Implementation of strategies and initiatives to scale up digital lending such as Agent banking lending, Nano lending, Point of Sales lending, etc.
  • Low-cost liability generation.
  • Drive product uptake and increase the share of the wallet as well as increased Top of the Mind Awareness (TOMA).
  • To drive mass-market customer acquisition by targeting semi-structured associations like Okada rider, Tricycle, fashion designers, etc,
  • Profit generation.
  • Product development and management.
  • External and internal resource management.
  • Cost control management and income maximization.
  • Business creation and retention.
  • Resource planning and coordination.

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  • The position holder will be responsible for the mining and pooling of customer data to track behaviours and create new algorithms for engagement.
  • Online marketing and customer acquisition.
  • Data mining and interpretation for business development.
  • The position holder will be accountable for the risk management of his or her business.
  • She/he collaborates with the SBUs to identify new markets that attract business opportunities.
  • Regularly reviewing the existing Products (monthly, quarterly and annually).
  • The position holder attends as well carry out presentations at various SBUs monthly/quarterly performance review sessions, products, and events to support the marketing of products by the customer-facing SBUs.
  • Ensure the profitability of existing and new products.
  • The position holder makes sure that all consumer asset products have NPLs within tolerance level (currently 5% of the total products portfolio)
  • He/she works with CAP, CRM, CAM, Operations, IT and other SRFs to ensure effective deployment of resources to support market-facing SBUs for effective product sales.
  • She/he attends and supervises User’s Acceptance Test (UAT) sessions and ensures that test results are following approved product terms and conditions.
  • She/he inspects the Consumer Products life cycle, starting from inception to launch, to evaluation/refinement and final withdrawal.
  • The position holder executes other functions whenever the Head, Personal Banking assigned.
  • Development and implementation of strategies for the effective monitoring or tracking of Products.
  • Work closely with M&CC, SBU, and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
  • Initiation of promotional activities or schemes in conjunction with reputable auto & equipment vendors which are aimed at selling the products smartly and creatively.


  • Inaccurate customer data for revolving product lifecycle.
  • Obtaining information on competing products.
  • Lethargic Information Technology support.
  • Effective data science methodology.


  • Macro: 1 Year Micro: 1 month


  • Key financial/statistical measures of your organizational unit
  • Number of staff: Currently 3
  • Staff costs:
  • Costs that you control:
  • Income that your Division generates (if any):
  • Net Revenue:


  • The volume of Consumer Products.
  • Profit before tax.
  • Consumer Liability Balances.
  • Increased number of salary accounts.
  • External Customer Satisfaction Survey.
  • Product Awareness Rating.
  • Internal Customer Satisfaction Survey.
  • Product Launch to Market Niche.
  • Product defect rate.
  • Human capital return on investment.
  • Audit Defect Rate.



  • Minimum Education:Â First Degree.
  • Higher degrees /MBA/professional certifications compulsory.


  • Applicants must have at least 8 years of experience in general banking.



  • Applicants must possess a high knowledge of competitor products and their applications.
  • Banking structure, policies, and procedures.
  • Core Business Processes.
  • Data Gathering and Analysis.
  • Regulatory Compliance.
  • Banking Operations.
  • Extensive knowledge of First Bank’s services/products.
  • Relationship management.


  • Applicant must be able to evaluate customers needs as well determine the type of products or service would best serve those needs.
  • Interpersonal skills.
  • IT and Computer appreciation.
  • Communications skills (written and oral).
  • Selling and marketing skills.
  • The applicant must be self-solution driven, proactive and possess extensive knowledge of the business environment.
  • Attention to detail.
  • Reasoning and Analytical Skill.
  • Performance Measurement & Assessment Skill.
  • Supervisory skills.

How To Apply For The FirstBank Head, Other Asset & Liability Products

  • Visit FirstBank Nigeria Recruitment online application form portal

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