Growth Lead Job Vacancy At Cam Dairies

Growth Lead

Cam Dairies

Growth Lead Job Vacancy At Cam Dairies

A Growth Lead job vacancy is currently available at Cam Dairies. Applications are hereby invited from suitably qualified individuals who possess all the below-listed criteria.


Job Description

We are looking for a self-starter that is committed and passionate about our purpose, ambition, and values to help launch our first products and build our brand and customer loyalty.

Growth Lead Responsibilities

  • Drive B2C acquisition and retention
  • Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth
  • Develop and execute marketing plans and growth objectives that drive incremental sales and profits
  • Leverage customer insights to influence brand strategy and graphic identity
  • Manage and improve online content, considering SEO and Google Analytics
  • Set-up, manage and monitor the day-to-day performance of paid acquisition campaigns across multiple channels – SEM and social channels
  • Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
  • Forecast sales performance trends and act proactively to increase our market segment
  • Collaborate with the CEO to develop strategic marketing initiatives that increase the number of subscribers
  • Own B2C Customer Journey from acquisition to retention
  • Own (build and manage) all social media platforms
  • Analyse and optimise media spending around revenue and CAC objectives, focusing on data-driven tactics
  • Prepare reports showcasing ad performance and share insights on current and future tests
  • In charge of all B2C acquisition and retention metrics and reporting
  • Lead understanding of data sources & segmentation design to understand customer behaviour & needs
  • Supervise all creative content developing activities (image, videos, campaigns, etc.) based on data-driven analysis
  • Develop, build and lead a global customer-centric service infrastructure to support customers through their whole customer journey (acquisition, retention and support)

Skills & Requirements

Skills and Attributes:
  • You have outstanding communication skills
  • You are passionate about lead generation, marketing automation and working with sales
  • You have excellent executive-level written and visual presentation skills
  • You have operational rigour combined with excellent business acumen, problem-solving, project management and analytical skills
  • You have team management experience with an ability to work across teams and influence senior leaders
  • You are creative and innovative and have demonstrated the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness
  • You have a strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
  • You have a strong focus on operational excellence and can introduce new performance measures, processes, and systems based on experience
  • You have excellent interpersonal skills, emotional intelligence, and cultural awareness
  • You have an analytical mind and the ability to synthesise knowledge, trends and feedback into actionable insights
  • You are Ready to Get Stuff Done (GSD). If something’s not happening fast enough, your gut instinct should be to pick up the phone, pound on doors, take a road trip or jump on flights, and relentlessly pursue your goal until it’s done.
  • You have a passion for social impact business models (creating a positive impact through your job!)
  • Extensive experience leading digital programs and driving digital innovation within the B2C space;
Role Requirements:
  • Degree in Business/Economics or STEM (Science, Technology, Engineering, Mathematics)
  • Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross-channel ad sequencing;
  • A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals)
  • 3+ years of relevant experience gained in a marketing or management consulting role (experience in a start-up is a plus)
  • High proficiency using data analysis tools (e.g. Excel, SQL, R, Python, etc.)
  • Experience using Google Ads and/or Facebook Ads is a plus

Reporting lines: The Growth Lead reports to the CEO.

How To Apply  For Growth Lead Job

  • Hit the ‘APPLY FOR JOB’ button below.
  • Follow the displayed link to proceed to the Cam Dairies recruitment portal.
  • Fill the online application form accurately.
  • Upload the necessary documents.
  • Submit your application and expect notification if shortlisted.
  • The application deadline is 10th December.

To apply for this job please visit